{"product_id":"contemporary-direct-marketing-book-lisa-s-spiller-9780131017702","title":"Contemporary Direct Marketing","description":"For courses in Direct, Database, and Interactive Marketing.   Written by recognized leaders, Martin Baier, a member of the \"Direct Marketing Hall-of-Fame\" and, Lisa Spiller, an award-winning direct marketing educator, this new textbook provides a comprehensive and fresh overview of direct marketing with an emphasis on database marketing, customer relationship marketing, and accountable, response-driven marketing. The field of direct marketing has been transformed by new technologies; this book addresses that plus helps students learn by doing via hands-on exercises, cases, and applications.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51323340783889,"sku":"","price":0.0,"currency_code":"USD","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51323343175953,"sku":"CIN0131017705VG","price":10.33,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0131017705.jpg?v=1751005026","url":"https:\/\/www.worldofbooks.com\/products\/contemporary-direct-marketing-book-lisa-s-spiller-9780131017702","provider":"World of Books ","version":"1.0","type":"link"}