{"product_id":"contemporary-product-development-book-keith-edmund-ferguson-9781516576043","title":"Contemporary Product Development","description":"\u003ci\u003eContemporary Product Development: A Focus on Innovation\u003c\/i\u003e engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them.\u003cbr\u003e \u003cbr\u003e The book's framework, the Go-To-Market Aura Plan (GT-MAP), emphasizes two key practices for innovative product development--speed and creating aura. This dual approach includes an overview of critical concepts in neuroscience, sustainability, and product design methods, as well as a demystification of the step-by-step, iterative processes critical to introducing a high-performing product to market as quickly and effectively as possible. Simultaneously, the approach builds interest among consumers with proven techniques that gain attention, foster excitement, and then convert consumer excitement into demand well before a product is launched.\u003cbr\u003e \u003cbr\u003e The text describes how to inspire designers and developers to create innovative, high-performance products that consumers crave through exceptional communication, team building, presentation and validation, and prediction of a product's performance, pre- and post-launch, to ensure its success.\u003cbr\u003e \u003cbr\u003e Designed to inspire innovation, \u003ci\u003eContemporary Product Development\u003c\/i\u003e is an ideal resource for courses in business, especially those with focus on product development.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51189271527697,"sku":"","price":0.0,"currency_code":"USD","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51189273035025,"sku":"NIN9781516576043","price":282.79,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1516576047.jpg?v=1765448571","url":"https:\/\/www.worldofbooks.com\/products\/contemporary-product-development-book-keith-edmund-ferguson-9781516576043","provider":"World of Books ","version":"1.0","type":"link"}