{"product_id":"converging-world-book-john-pontin-9780749929596","title":"The Converging World","description":"THE CONVERGING WORLD tells the incredible story of one community's attempt to change their world for the better. Faced with the challenge of making the English village of Chew Magna a 'zero waste' society, Pontin developed a groundbreaking non-profit scheme that twinned them with Tamil Nadu, a poor rural community in southern India. He helped set up a system of wind turbines for Tamil Nadu that would not only reduce the community's reliance on fossil fuels but also provided a local source of sustainable income. The carbon credits produced through this scheme were then sold in Chew Magna to individuals and businesses to offset emissions they cannot yet reduce - all part of a larger local zero-waste effort.  The effects of this scheme have been dramatic and exhilarating - while Chew Magna gets closer to zero waste, Tamil Nadu's carbon emissions and poverty levels are diminishing accordingly. Pontin's story presents a model of action for any individual or community concerned about climate change, environmental damage, social inequality and the plight of the third world.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49516909297937,"sku":"GOR009168120","price":10.0,"currency_code":"USD","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50267273658641,"sku":"GOR007779945","price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0749929596.jpg?v=1750882017","url":"https:\/\/www.worldofbooks.com\/products\/converging-world-book-john-pontin-9780749929596","provider":"World of Books ","version":"1.0","type":"link"}