{"product_id":"corporate-religion-book-jesper-kunde-9780273643807","title":"Corporate Religion","description":"In the future, building market leadership will be about building companies with a strong personality -- a corporate soul, if you will. To survive, companies must be authentic: they must grow brands from the heart. In Corporate Religion, one of Europe's fastest-rising marketing gurus shows you how. Corporate Religion is about building a strong market position in a world where consumers no longer demand simply a product, but reliable companies and brands. It's about finding the courage to believe in a strong idea and shared vision -- and manage accordingly. It's about what it takes to lead companies with such a vision -- and how to share that vision with the world. Jesper Kunde doesn't just exhort: he presents 12 detailed case studies and a timetable you can use to set the process in motion.","brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49519098560785,"sku":"GOR013611420","price":11.69,"currency_code":"USD","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49592639226129,"sku":"GOR001214065","price":11.69,"currency_code":"USD","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50347629773073,"sku":"CIN0273643800G","price":6.48,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0273643800.jpg?v=1751164727","url":"https:\/\/www.worldofbooks.com\/products\/corporate-religion-book-jesper-kunde-9780273643807","provider":"World of Books ","version":"1.0","type":"link"}