{"product_id":"costovation-book-stephen-wunker-9780814439753","title":"Costovation","description":"\u003cp\u003eCutting costs is a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers?\u003c\/p\u003e \u003cp\u003eThis book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want.\u003c\/p\u003e \u003cp\u003eConsider Planet Fitness--it grew to 7.3 million members by concentrating on casual exercisers. They want easy, low-cost access to good equipment. Although it's inexpensive to run, Planet Fitness ranks highest in gym satisfaction.\u003c\/p\u003e \u003cp\u003ePacked with examples and interactive exercises, Costovation explores cost innovation strategies that work for big and small companies alike including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eopen innovation and cost-sharing,\u003c\/li\u003e \u003cli\u003esimplifying products and turning waste into new offerings,\u003c\/li\u003e \u003cli\u003ehow rivals are carving out niches, protecting positions, and dominating industries.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eInnovation and cost-cutting are not opposites. Combined, they expose untapped opportunities to outsmart and underspend competitors.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49509196661009,"sku":"CIN0814439756G","price":4.98,"currency_code":"USD","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49614715552017,"sku":"GOR012363283","price":16.99,"currency_code":"USD","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50081888141585,"sku":"CIN0814439756A","price":5.31,"currency_code":"USD","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51881090253073,"sku":"CIN0814439756VG","price":4.58,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0814439756.jpg?v=1750946546","url":"https:\/\/www.worldofbooks.com\/products\/costovation-book-stephen-wunker-9780814439753","provider":"World of Books ","version":"1.0","type":"link"}