{"product_id":"craft-of-scientific-writing-book-michael-alley-9781441982872","title":"The Craft of Scientific Writing","description":"We are all apprentices 01 a craft where no one ever becomes a master. -Emest Hemingway In October 1984, the weak writing in a scientific report made national news. The report, which outlined safety procedures during a nuclear attack, advised industrial workers to don heavy clothes and immerse themselves in a large body of water.  The logic behind this advice was sound: Water is a good absorber of heat, neutrons, and gamma rays. Unfortunately, the way the advice was worded was unclear. Was everyone supposed to be com- up for air? Be- pletely submerged? Was it safe to come sides being unclear, the writing conveyed the wrong im- pression to the public. The report came across as saying go jump in a lake-not the impression you want to give someone spending thousands of dollars to fund your re- search. Chances are that Dan Rather will not quote sentences from your documents on national television, no matter how weak the writing iso Still, your writing is important. On a personal level, your writing is the principal way in which people learn about your work. When you commu- nicate weIl, you receive credit for that work. When you do not communicate weIl or are too slow to communi- cate, the credit often go es to someone else. On a larger level, your writing and the writing of other scientists and vii viii Foreword engineers influenees publie poliey about scienee and en- gineering.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49617120624913,"sku":"CIN1441982876G","price":11.11,"currency_code":"USD","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50148237246737,"sku":"CIN1441982876VG","price":8.75,"currency_code":"USD","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50975577604369,"sku":"GOR011214218","price":18.99,"currency_code":"USD","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51026570019089,"sku":"NIN9781441982872","price":37.99,"currency_code":"USD","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52116338147601,"sku":"NLS9781441982872","price":46.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1441982876.jpg?v=1751305457","url":"https:\/\/www.worldofbooks.com\/products\/craft-of-scientific-writing-book-michael-alley-9781441982872","provider":"World of Books ","version":"1.0","type":"link"}