{"product_id":"creating-the-customer-driven-library-book-american-library-association-9780838908884","title":"Creating the Customer-driven Library","description":"How can libraries make a difference in their communities when customers choose to hang out in the spacious, well-stocked new bookstore instead? With the goal of helping libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores. Bookstores have succeeded by focusing on the customer, and libraries need to take a page from this playbook. While keeping one eye on their mission-to broaden library use and increase relevance while serving community needs-libraries can improve customer service, looks, and functionality in ways that enhance its community mission. customer-friendly signs, catalogs, and interior spaces; Identify the unique needs of your library's community-then meet those needs; Create a step-by-step, customized promotion plan that communicates with your market; Find cost-effective ways to connect-from user-friendly Web sites to promotional brochures; Show customers what the library has to offer and entice them to give it a try; Libraries remain vitally important to the organizations and communities they serve. Using these outreach and marketing strategies, Woodward shows libraries how to Become better than a bookstore, even without a hefty budget.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50363924185361,"sku":"CIN0838908888G","price":5.33,"currency_code":"USD","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53364111442193,"sku":"CIN0838908888VG","price":5.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0838908888.jpg?v=1786105073","url":"https:\/\/www.worldofbooks.com\/products\/creating-the-customer-driven-library-book-american-library-association-9780838908884","provider":"World of Books ","version":"1.0","type":"link"}