{"product_id":"creativity-book-michel-syrett-9781841123189","title":"Creativity","description":"Fast track route to fostering and exploiting a creative dynamic in any organisation  Covers the key areas of creative team working and brainstorming, leading projects with a creative output, choosing and backing winning ideas and motivating and rewarding staff   Examples and lessons from some of the world's most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks, and ideas from the smartest thinkers, including Edward de Bono, Gary Hamel, Richard Pascale and W. Chan Kim   Includes a glossary of key concepts and a comprehensive resources guide","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49521932665105,"sku":"GOR004386919","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1841123188.jpg?v=1751440494","url":"https:\/\/www.worldofbooks.com\/products\/creativity-book-michel-syrett-9781841123189","provider":"World of Books ","version":"1.0","type":"link"}