{"product_id":"creativity-inc-book-ed-catmull-9780812993011","title":"Creativity, Inc.","description":"\u003cb\u003e\u003cb\u003e\u003cb\u003eFrom a co-founder of Pixar Animation Studios--the Academy Award-winning studio behind \u003ci\u003eCoco, Inside Out, \u003c\/i\u003eand \u003ci\u003eToy Story\u003c\/i\u003e--comes an incisive book about creativity in business and leadership for readers of Daniel Pink, Tom Peters, and Chip and Dan Heath.\u003c\/b\u003e\u003c\/b\u003e \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e \u003cb\u003e\u003ci\u003eNEW YORK TIMES\u003c\/i\u003e BESTSELLER NAMED ONE OF THE BEST BOOKS OF THE YEAR BY \u003ci\u003eThe Huffington Post\u003c\/i\u003e - \u003ci\u003eFinancial Times\u003c\/i\u003e - \u003ci\u003eSuccess\u003c\/i\u003e - \u003ci\u003eInc.\u003c\/i\u003e - \u003ci\u003eLibrary Journal\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003eCreativity, Inc.\u003c\/i\u003e is a manual for anyone who strives for originality and the first-ever, all-access trip into the nerve center of Pixar Animation--into the meetings, postmortems, and Braintrust sessions where some of the most successful films in history are made. It is, at heart, a book about creativity--but it is also, as Pixar co-founder and president Ed Catmull writes, an expression of the ideas that I believe make the best in us possible. \u003cp\u003e\u003c\/p\u003e For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the \u003ci\u003eToy Story\u003c\/i\u003e trilogy, \u003ci\u003eMonsters, Inc., Finding Nemo, The Incredibles, Up, WALL-E, \u003c\/i\u003eand \u003ci\u003eInside Out, \u003c\/i\u003ewhich have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really \u003ci\u003eis\u003c\/i\u003e. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired--and so profitable. \u003cp\u003e\u003c\/p\u003e As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his co-founding Pixar in 1986. Nine years later, \u003ci\u003eToy Story\u003c\/i\u003e was released, changing animation forever. The essential ingredient in that movie's success--and in the thirteen movies that followed--was the unique environment that Catmull and his colleagues built at Pixar, based on leadership and management philosophies that protect the creative process and defy convention, such as: \u003cp\u003e\u003c\/p\u003e - Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.\u003cbr\u003e - If you don't strive to uncover what is unseen and understand its nature, you will be ill prepared to lead. \u003cbr\u003e - It's not the manager's job to prevent risks. It's the manager's job to make it safe for others to take them.\u003cbr\u003e - The cost of preventing errors is often far greater than the cost of fixing them. \u003cbr\u003e - A company's communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49506728214801,"sku":"CIN0812993012G","price":5.28,"currency_code":"USD","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49524611186961,"sku":"GOR006359708","price":13.99,"currency_code":"USD","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":49684353777937,"sku":"CIN0812993012A","price":4.05,"currency_code":"USD","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49686064693521,"sku":"GOR006201461","price":13.99,"currency_code":"USD","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49724058796305,"sku":"CIN0812993012VG","price":6.08,"currency_code":"USD","in_stock":true},{"title":"US \/ LIKE_NEW \/ SBYB","offer_id":49802369040657,"sku":"CIN0812993012LN","price":4.49,"currency_code":"USD","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50161363255569,"sku":"GOR011232340","price":21.99,"currency_code":"USD","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":53006325186833,"sku":"GOR009842175","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0812993012.jpg?v=1751443844","url":"https:\/\/www.worldofbooks.com\/products\/creativity-inc-book-ed-catmull-9780812993011","provider":"World of Books ","version":"1.0","type":"link"}