{"product_id":"crowd-based-business-models-book-rajagopal-9783030770822","title":"Crowd-Based Business Models","description":"\u003cp\u003eThis book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, future perspectives in the context of crowd-based business modelling, and collective intelligence are central to the discussions in the book.\u003c\/p\u003e\u003cp\u003eThis book argues that crowd is the pivot of marketing. It fills the knowledge gap in people-led enterprises by integrating the customer ideation process and developing crowd-based business models to achieve performance with purpose. This book proposes crowd-based business strategies in the emerging markets and significantly contributes to the existing literature.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52615477231889,"sku":"NLS9783030770822","price":186.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783030770822.jpg?v=1790176055","url":"https:\/\/www.worldofbooks.com\/products\/crowd-based-business-models-book-rajagopal-9783030770822","provider":"World of Books ","version":"1.0","type":"link"}