{"product_id":"crowd-book-gustave-le-bon-9781911405511","title":"The Crowd","description":"One of the most influential works of social psychology in history, \u003ci\u003eThe Crowd\u003c\/i\u003e was highly instrumental in creating this field of study by analyzing, in detail, mass behavior. The book had a profound impact not only on Freud but also on such twentieth-century masters of crowd control as Hitler and Mussolini -- both of whom may have used its observations as a guide to stirring up popular passions. In the author's words, The masses have never thirsted after the truth. Whoever can supply them with illusions is easily their master; whoever attempts to destroy their illusions is always their victim.\u003cbr\u003eAlthough the volume focuses on crowd psychology, it is also brilliantly instructive on the effects of the generally accepted beliefs of a nation's citizenry on the processes of history. Among the topics covered here are general characteristics and mental unity of the crowd; the crowd's sentiments and morality; its ideas, reasoning power, and imagination; opinions and beliefs of crowds and the means used by leaders to persuade; classification of crowds, including criminal and electrical assemblages, as well as the functioning of criminal juries and parliamentary assemblies.\u003cbr\u003eA must-read volume for students of history, sociology, law, and psychology, \u003ci\u003eThe Crowd\u003c\/i\u003e will also be invaluable to politicians, statesmen, investors, and marketing managers. Any study of crowd behavior, popular psychology, fascism, etc. would do well to begin with Le Bon's work. -- Anson Rabinbach, Professor of History, Princeton University.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51057893015825,"sku":"","price":0.0,"currency_code":"USD","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51057895014673,"sku":"NIN9781911405511","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1911405519.jpg?v=1751062024","url":"https:\/\/www.worldofbooks.com\/products\/crowd-book-gustave-le-bon-9781911405511","provider":"World of Books ","version":"1.0","type":"link"}