{"product_id":"dating-your-customer-book-james-d-feldman-9781941799529","title":"DATING Your Customer","description":"\u003cp\u003eOur global commercial environment is saturated with uncertainty and increasing doubt about our commitment to customers. With few exceptions, the creation of a Customer is a lost art . . . because no one cares. We no longer buy from companies based on loyalty. We buy from those where there is the least hassle--and the by-product is mediocrity.\u003c\/p\u003e\u003cp\u003eYet, through all the chaos the Customer endures, as they hope to discover respite from indifference to find someone who cares about this fragile relationship. \u003c\/p\u003e\u003cp\u003eFocusing totally on the Customer creates a relationship much like dating. It uncovers levels of confidence, trust, satisfaction, and price stabilization. \u003cem\u003eD-A-T-I-N-G Your Customer\u003csup\u003e(R)\u003c\/sup\u003e\u003c\/em\u003e is about the UNCOMON: common sense. \u003c\/p\u003e\u003cp\u003eOver the past few decades, James Feldman has become one of marketing and innovation's most provocative thinkers and speakers. He challenges businesses to shift how they think, not what they think. After all, Nothing Changes, If Nothing Changes. It all about focusing on becoming a catalyst that ensures that Shift Happens \u003csup\u003e(R)\u003c\/sup\u003e \u003cem\u003eD-A-T-I-N-G Your Customer\u003csup\u003e(R)\u003c\/sup\u003e\u003c\/em\u003e has six simple, pragmatic shifts for enlightened organizations: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eDAZLE \u003c\/strong\u003eyour Customers\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eANTICIPATE \u003c\/strong\u003etheir needs\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eTREAT \u003c\/strong\u003ethem the way you want to be treated\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eINOVATE \u003c\/strong\u003eeverything you do to acquire and retain Customers\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eNURTURE \u003c\/strong\u003ethe relationship\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eGUARANTE \u003c\/strong\u003eyour Customers stay with you because of your GREAT service\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eJim's spectrum of Customer experiences reminds companies to respect them as appreciating assets. Remember: Never Confuse Inconvenient with Impossible.\u003c\/p\u003e \u003cp\u003eHe continues to develop new applications for existing technology, works with enlightened organizations, and puts together a logical order while providing a toolbox to build relationships.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52544440369425,"sku":"NLS9781941799529","price":26.99,"currency_code":"USD","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53152423641361,"sku":"NIN9781941799529","price":23.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781941799529.jpg?v=1760691040","url":"https:\/\/www.worldofbooks.com\/products\/dating-your-customer-book-james-d-feldman-9781941799529","provider":"World of Books ","version":"1.0","type":"link"}