{"product_id":"decision-intelligence-selling-book-scott-roy-9781952654060","title":"Decision Intelligence Selling","description":"\u003cp\u003eWhat if selling meant doing the best thing for your prospects--every time?\u003c\/p\u003e\u003cp\u003eStraight from the work of two expert sales consultants comes decision intelligence, a genuinely customer-centric approach that turns traditional selling on its head. Ready for bigger deals, flowing pipelines, and higher closing rates?\u003c\/p\u003e\u003cp\u003eThis book is for sales professionals who are tired of the sales target treadmill and disillusioned with the old, manipulative ways of selling. Learning to sell in a new way, however, requires strength stronger than the hardened habits, routines, and mindsets that resist change.\u003c\/p\u003e\u003cp\u003eThis requires a transformative approach--a wholesale shift in the way your people think about selling and the way they actually do it.\u003c\/p\u003e\u003cp\u003eThis genius approach applies the insights of transformative science to expose a root problem in sales: the conviction held by salespeople and clients alike that selling is fundamentally a process of pitching, persuading, and pressuring people to buy. This single conviction initiates a downward spiral that leads to systems of thought and behavior that become dysfunctional and self-limiting for everyone involved.\u003c\/p\u003e\u003cp\u003eUsing real stories from over a decade of field work, the authors put you right into the training room to break through those calcified perspectives in favor of a better way. Follow in the footsteps of thousands of salespeople and executives as you learn to transform your team and develop a consistent selling system.\u003c\/p\u003e\u003cp\u003eGet to the heart of client-driven sales with an exploration of: \u003c\/p\u003e\u003cp\u003e*Educating your clients to help them make the right purchasing decision\u003c\/p\u003e\u003cp\u003e*Aiming your brain to focus on the why behind your selling\u003c\/p\u003e\u003cp\u003e*Mastering your attitude to bring out your best\u003c\/p\u003e\u003cp\u003e*Generating compelling conversations that lead to real action\u003c\/p\u003e\u003cp\u003e*Building your sales team into high performers with an effective selling system\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eNo hype or hyperbole--just actionable insight from two seasoned executives who believe that selling is the heartbeat of business, and who know that how a company sells will determine its ultimate value to the clients it serves. This is a practical and enjoyable read, with ideas that are both fresh and timeless.\u003c\/p\u003e\u003cp\u003eThought-provoking and even eye-popping at times, it will make you proud to be called a salesperson again.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49577645048081,"sku":"GOR011670284","price":16.58,"currency_code":"USD","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":50993792549137,"sku":"NIN9781952654060","price":12.99,"currency_code":"USD","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":52715296588049,"sku":"GOR014592267","price":10.0,"currency_code":"USD","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53119829246225,"sku":"CIN1952654068VG","price":16.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1952654068.jpg?v=1751381605","url":"https:\/\/www.worldofbooks.com\/products\/decision-intelligence-selling-book-scott-roy-9781952654060","provider":"World of Books ","version":"1.0","type":"link"}