{"product_id":"designing-for-growth-book-jeanne-liedtka-9780231158381","title":"Designing for Growth","description":"Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: \"design thinking,\" or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49559400317201,"sku":"GOR009607021","price":10.99,"currency_code":"USD","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49590293037329,"sku":"GOR007329158","price":10.69,"currency_code":"USD","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":49677147111697,"sku":"CIN0231158386G","price":4.23,"currency_code":"USD","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49731091759377,"sku":"NGR9780231158381","price":36.09,"currency_code":"USD","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50040393826577,"sku":"CIN0231158386VG","price":4.79,"currency_code":"USD","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50347068391697,"sku":"CIN0231158386A","price":4.79,"currency_code":"USD","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51000447303953,"sku":"NIN9780231158381","price":29.19,"currency_code":"USD","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":51685937643793,"sku":"GOR014360262","price":20.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0231158386.jpg?v=1761472504","url":"https:\/\/www.worldofbooks.com\/products\/designing-for-growth-book-jeanne-liedtka-9780231158381","provider":"World of Books ","version":"1.0","type":"link"}