{"product_id":"dot-bomb-book-rory-cellan-jones-9781854109521","title":"Dot.Bomb","description":"When Britain got dot.com fever at the very end of the 20th century the City tore up the rule book. Lastminute.com soared to a stock-market valuation of 3750 million. Clickmango.com raised millions in days. Boo.com spent #100 million trying to sell designer sports gear on the Net. Old-style industrial giants with huge turnovers and workforces were edged out of the FTSE 100 by e-commerce newcomers losing a fortune. And then it all went horribly wrong, and even the most glamorous start-ups found they couldn't defy the laws of gravity. Rory Cellan-Jones was the BBC's Internet Correspondent throughout the whole dot.com bubble (now it no longer has a dedicated Internet Correspondent at all), and was thus uniquely placed to cover the whole story at first-hand, from the first fledgling net pioneers and the launch of Freeserve through the fabulous fin-de-siecle spending of boo.com to the horribly messy crash that with hindsight seemed utterly inevitable. Originally published as current affairs, \"Dot.bomb\" - with the story brough up to date for this 2003 edition - now stands as both a business manual of how not to start a business, and a work of recent history.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49591861543185,"sku":"GOR004028025","price":12.69,"currency_code":"USD","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50499029205265,"sku":"GOR004195042","price":12.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1854109529.jpg?v=1751280869","url":"https:\/\/www.worldofbooks.com\/products\/dot-bomb-book-rory-cellan-jones-9781854109521","provider":"World of Books ","version":"1.0","type":"link"}