{"product_id":"empire-state-of-mind-book-zack-o-malley-greenburg-9781591843818","title":"Empire State of Mind","description":"Some people think Jay-Z is just another rapper. Others see him as just another celebrity\/mega-star. The reality is, no matter what you think Jay-Z is, he first and foremost a business. And as much as Martha Stewart or Oprah, he has turned himself into a lifestyle. You can wake up to the local radio station playing Jay-Z's latest hit, spritz yourself with his 9IX cologne, slip on a pair of his Rocawear jeans, lace up your Reebok S. Carter sneakers, catch a Nets basketball game in the afternoon, and grab dinner at The Spotted Pig before heading to an evening performance of the Jay-Z-backed Broadway musical Fela! and a nightcap at his 40\/40 Club. He'll profit at every turn of your day. But despite Jay-Z's success, there are still many Americans whose impressions of him are foggy, outdated, or downright incorrect. Surprisingly to many, he honed his business philosophy not at a fancy B school, but on the streets of Brooklyn, New York and beyond as a drug dealer in the 1980s. \"Empire State of Mind\" tells the story behind Jay-Z's rise to the top as told by the people who lived it with him- from classmates at Brooklyn's George Westinghouse High School; to the childhood friend who got him into the drug trade; and, to the DJ who convinced him to stop dealing and focus on music. This book explains just how Jay-Z propelled himself from the bleak streets of Brooklyn to the heights of the business world. Zack O'Malley Greenburg draws on his one-on-one interviews with hip-hop luminaries such as DJ Clark Kent, Questlove of The Roots, Damon Dash, Fred \"Fab 5 Freddy\" Brathwaite, MC Serch; NBA stars Jamal Crawford and Sebastian Telfair; and recording industry executives including Craig Kallman, CEO of Atlantic Records. He also includes new information on Jay-Z's various business dealings, such as: the feature movie about Jay-Z and his first basketball team that was filmed by Fab 5 Freddy in 2003 but never released; the Jay-Z branded Jeep that was scrapped just before going into production; the real story behind his association with Armand de Brignac champagne; and, the financial ramifications of his marriage to Beyonce. Jay-Z's tale is compelling not just because of his celebrity, but because it embodies the rags-to-riches American dream and is a model for any entrepreneur looking to build a commercial empire.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49584670966033,"sku":"GOR004224500","price":10.0,"currency_code":"USD","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":49863301464337,"sku":"CIN1591843812G","price":4.19,"currency_code":"USD","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":50128553836817,"sku":"GOR008288281","price":10.0,"currency_code":"USD","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50393001034001,"sku":"CIN1591843812A","price":9.83,"currency_code":"USD","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50784961003793,"sku":"GOR014070947","price":10.0,"currency_code":"USD","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50914154283281,"sku":"CIN1591843812VG","price":5.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1591843812.jpg?v=1751427798","url":"https:\/\/www.worldofbooks.com\/products\/empire-state-of-mind-book-zack-o-malley-greenburg-9781591843818","provider":"World of Books ","version":"1.0","type":"link"}