{"product_id":"end-of-marketing-as-we-know-it-book-sergio-zyman-9780002571289","title":"The End of Marketing as We Know it","description":"Sergio Zyman - aka \"Aya-cola\" has stepped down from being Chief Marketing Officer for Coca Cola. At the end of the 1980s he had the dubious distinction of launching New Coke - one of the best documented and most spectacular marketing failures of all time. But just 79 days later the return of Classic Coke produced the biggest one-year rise ever in the brand's sales. Zyman learnt - and taught others - important lessons about the emotional bond of consumers to the product. The late Coke CEO, Robert Goizueta said \"If I could have a New Coke situation every day I would. Absolutely\". Zyman is flamboyant and controversial. In 1998 he received a record salary of $412,000, plus a bonus of $305,000. Here, he reveals his philosophy of marketing, which, he says, is not what everyone thinks it is about.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49504000377105,"sku":"GOR006447385","price":10.0,"currency_code":"USD","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":51487886016785,"sku":"GOR007123427","price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0002571285.jpg?v=1751387950","url":"https:\/\/www.worldofbooks.com\/products\/end-of-marketing-as-we-know-it-book-sergio-zyman-9780002571289","provider":"World of Books ","version":"1.0","type":"link"}