{"product_id":"engagement-from-scratch-book-mitch-joel-9781466382008","title":"Engagement from Scratch!","description":"\u003cp\u003e\u003cstrong\u003eMORE TRAFFIC, COMMENTS, SALES: WHICH SECTION WILL YOU READ?\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThis is not just another online marketing book.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eEngagement from Scratch \u003c\/strong\u003e contains the most important lessons learned from over 135 years of persistent effort and experimentation by some of the world's most successful audience- and community-builders. In this book, they have come together to answer one crucial question: \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eHow would you build an engaged audience, from scratch?\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eEach of the 30+ co-authors has built an engaged and loyal audience, and in this book they explain exactly how they would do it all again.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eYOU WILL LEARN (in less than 20 pages each): \u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow the \u003cstrong\u003eGuy Kawasaki\u003c\/strong\u003e's pillars of enchantment can make people love you\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eBrian Clark\u003c\/strong\u003e's fool-proof method for finding exactly what people will buy\u003c\/li\u003e \u003cli\u003eWhy building an audience is like starting a riot in London (\u003cstrong\u003eBlog Tyrant\u003c\/strong\u003e)\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eDerek Halpern\u003c\/strong\u003e's formula for creating wildly popular blogs\u003c\/li\u003e \u003cli\u003eHow to apply the 5 levels of networking like a superstar (\u003cstrong\u003eMarcus Sheridan\u003c\/strong\u003e)\u003c\/li\u003e \u003cli\u003eWhy your natural fear of engagement does not matter (\u003cstrong\u003eCorbett Barr\u003c\/strong\u003e)\u003c\/li\u003e \u003cli\u003eHow \u003cstrong\u003eAlex Osterwalder\u003c\/strong\u003e built an audience with innovative business models\u003c\/li\u003e \u003cli\u003eHow to get the whole internet to help you (\u003cstrong\u003eEvan Carmichael\u003c\/strong\u003e)\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAnd much, much more. So open the book, and get started \u003c\/p\u003e \u003cp\u003eHere's the full list of contributors to the book: Adam Toren (Blogtrepreneur\/Small Business, BIG Vision), Alexander Osterwalder (Business Model Generation), Ana Hoffman (Traffic Generation Cafe), Anita Campbell (SmallBizTrends\/BizSugar), The Blog Tyrant, Brian Clark (Copyblogger), Corbett Barr (Think Traffic\/Expert Enough), Danny Brown (Bonsai Interactive), Derek Halpern (Social Triggers\/DIYThemes), Dino Dogan (Triberr\/DIYBlogger), Evan Carmichael, Gini Dietrich (Arment Dietrich\/Spin Sucks), Guy Kawasaki (Alltop\/Enchantment), Jeff Bullas, Jk Allen (Hustler's Notebook), Kristi Hines (Kikolani\/Photostry.com), Linda Bustos (Get Elastic), Marcus Sheridan (River Pools and Spas\/The Sales Lion), Mark Schaefer (Businesses {grow}\/The Tao of Twitter), Marlee Ward, Mitch Joel (Twist Image\/Six Pixels of Separation), Natalie Sisson (Suitcase Entrepreneur), Onibalusi Dele (YoungPrePro), Randy Komisar (Monk and the Riddle\/Getting to Plan B), Sean Platt (Ghostwriter Dad), Steve Kamb (Nerd Fitness), Steve Scott (SteveScottSite), Stuart Mills (Unlock the Door), Tristan Higbee (Bloggers Bookshelf), Tyler Tervooren (Advanced Riskology), and with a foreword by c.C. Chapman (Digital Dads, and co-author with Ann Handley of MarketingProfs of Content Rules)\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50046484742417,"sku":"CIN1466382007G","price":8.25,"currency_code":"USD","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50383774646545,"sku":"CIN1466382007A","price":6.16,"currency_code":"USD","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50957962576145,"sku":"GOR007163626","price":10.0,"currency_code":"USD","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53377209368849,"sku":"CIN1466382007VG","price":4.88,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1466382007.jpg?v=1751147730","url":"https:\/\/www.worldofbooks.com\/products\/engagement-from-scratch-book-mitch-joel-9781466382008","provider":"World of Books ","version":"1.0","type":"link"}