{"product_id":"executing-innovation-book-harvard-business-review-9781422128817","title":"Executing Innovation","description":"The Pocket Mentor series offers immediate solutions to the challenges managers face on the job every day. Each book in the series is packed with handy tools, self-tests, and real-life examples to help you identify strengths and weaknesses and hone critical skills. Whether you're at your desk, in a meeting, or on the road, these portable guides enable you to tackle the daily demands of your work with greater speed, savvy, and effectiveness.  Ideas are not enough: successful innovation requires people to pick up where the creative process leaves off. These people must take the creative idea and apply it to a real-life problem to design a new product, service, or process. They must construct a carefully articulated vision for the project, draw up a feasible financial plan, and advocate the project over the whole course of its development and implementation. This book teaches you how to execute an innovation from start to finish: - Develop a vision statement that stands up to evaluation criteria - Build a strong business case to the stakeholders who will be affected - Manage both explicit and hidden resistance to change - Sustain the passion around your idea and keeping its momentum going","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49591125737745,"sku":"GOR006356077","price":10.0,"currency_code":"USD","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49889676230929,"sku":"CIN1422128814G","price":7.29,"currency_code":"USD","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52681360965905,"sku":"NLS9781422128817","price":14.99,"currency_code":"USD","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":53491643056401,"sku":"NIN9781422128817","price":9.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1422128814.jpg?v=1751146568","url":"https:\/\/www.worldofbooks.com\/products\/executing-innovation-book-harvard-business-review-9781422128817","provider":"World of Books ","version":"1.0","type":"link"}