{"product_id":"eye-tracking-for-visual-marketing-book-michel-wedel-9781601981547","title":"Eye Tracking for Visual Marketing","description":"In the last decade there has been a rapid growth in commercial applications of eye-tracking technology to assess the effectiveness of visual marketing efforts. Eye-movements are tightly coupled with visual attention which makes them eminent indicators of the covert visual attention process. Now a sizable and growing body of literature exists on attention to visual marketing stimuli. Eye-Tracking for Visual Marketing provides: 1. The foundations of visual attention and eye-tracking; 2. A conceptual framework for eyetracking research in marketing; 3. A review of the marketing literature within this conceptual framework. Motivated from its rising importance in marketing practice and its potential for theoretical contribution, Eye-Tracking for Visual Marketing examines the structure of the eye, the visual brain, eye-movements, and methods for recording and analyzing them. Next, it describes the authors' theory and reviews eye-tracking applications in marketing based on this theory. It conclude with an outlook on future theory and method development and recommendations for practice.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51677333881105,"sku":"","price":0.0,"currency_code":"USD","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51677334143249,"sku":"NIN9781601981547","price":75.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1601981546.jpg?v=1751246014","url":"https:\/\/www.worldofbooks.com\/products\/eye-tracking-for-visual-marketing-book-michel-wedel-9781601981547","provider":"World of Books ","version":"1.0","type":"link"}