{"product_id":"facebook-marketing-book-steven-holzner-9780789738028","title":"Facebook Marketing","description":"Profit from Facebook!   High-Impact, Low-Cost Social Marketing That Works!       With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers...and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost!              Crafting your Facebook profile for maximum impact             Getting into the Facebook community: crucial dos and don’ts             Joining the right Facebook Groups—or starting your own             Creating a Facebook blog that attracts paying customers             Promoting products and services with free Facebook Marketplace classifieds             Hosting your own Facebook events: from company picnics to concerts             Successfully advertising on Facebook, without overspending             Promoting your business within today’s most popular Facebook applications             Tracking the results of your advertising             Using brand-new viral video marketing techniques             Driving even more Web traffic to your Facebook pages             Building your own Facebook applications       Introduction 1       1 Targeting Your Profile 5       Welcome to Facebook Marketing 5       Welcome to Facebook 7       Getting Started with Facebook 8       The Profile Tab 12           Across the Top 13           The Search Bar 15           Name, Photo, Networks, and Status 18           The Mini-Feed Section 19           The Friends and Friends in Other Networks Sections 19           The Photos Section 21           The Groups Section 23           The Information Section 24           The Education and Work Section 24           The Gifts Section 25           The Wall Section 25           Editing Your Profile 25           Setting Profile Privacy 27       The Friends Tab 31           Searching for Friends 31           Managing Your Friends 33           Creating Friend Lists 35       The Inbox Tab 37           Reading Messages 38           Avoiding Spam 39           Reading Notifications 39           Composing Messages 40       Getting Help 41       2 Facebook Groups 45       Welcome to Facebook Groups 45           Messaging Your Members 46           A Word About Spam 46       Joining Facebook Groups 47           What Groups Are Available? 47           Taking a Look at a Group 51           How Do I Join a Group? 54           Which Groups Can I Join? 54       Creating Your Own Facebook Groups 55           Creating Your Group 57           Customizing Your Group 58           Inviting Friends to Join Your Group 61           Seeing Your New Group 65       Managing Your New Group 67           Deleting a Group 70       3 Creating Your Own Pages 71       Welcome to Facebook Pages 71       Pages from a Marketing Perspective 72           Viral Marketing with Pages 73           Page Authenticity 74       Finding Pages 75           Searching for Pages 76           Browsing Pages by Type 78           Browsing All Pages 79       Becoming a Fan of a Page 80       Examining a Page 83       Sharing a Page 85       Creating Your Own Page 88       Examining Your New Page 92       Editing Your Page 94       Updating Your Fans 98       Promoting Your Page 99       4 Hosting Your Own Facebook Events 101       Welcome to Facebook Events 101       All About Facebook Events 102       Checking Out Your Friends’ Events 103       Taking a Look at an Event 104           The Information Section 106           The Description Section 107           The Other Information Section 109           The Photos,Video, and Posted Items Section 109           The Confirmed Guests Section 109           The Other Invites Section 109           The Wall 110           The Event Type and Admins Section 110       Adding an Event to Your Event List 110       Browsing for Events 113       Searching for Events 113       Creating an Event 115       Customizing an Event 117           Uploading the Image for the Event 118           Setting Event Options 118           Setting Event Access 119           Inviting People to Your Event 119       Seeing Your Event 122       Managing and Publicizing Your Event 124           Message All Guests 124           Invite People to Come 124           Edit Event 126       5 Introducing Advertising 129       Welcome to Advertising 129       News Feed Advertising with Posted Items 131           Posting Items from External Sites 131           Posting Items from Facebook 134           Posting Items with the Share on Facebook Button 135           Posting Items from Partner Websites 135           Deleting Posts 137       Using Ads 139           There Are Ads, and Then There Are Social Ads 139           Cost Per Click or Cost Per Thousand? 141           Bidding for Ad Presentation 141       Creating an Ad 142           Setting Up Your Account 142           Starting Your Ad 143           Choosing What to Advertise 144           Choosing Your Audience 145           Creating the Ad 147           Setting the Budget for Your Ad 151           Review Your Ad 153           Congratulations 154       6 Optimizing and Monitoring Your Advertising 157       Understanding Your Campaign 158           Tuning the Number of Impressions 159           Tuning the Click-Through Ratio 160           Tuning the Average CPC 160       Getting an Ad’s Daily Details 161       Changing Your Ad’s Settings 163           Changing Your Bid 163           Changing Your Budget 163           Pausing or Deleting Your Ad 164       Modifying Your Ad 164       Checking Your Billing 166           Your Daily Spending Limit 166           Integrated Solutions 167       Exporting Your Campaign’s Performance 168       Using Campaign Insights for Pages 170           Page Views 171           Unique Users 171           Wall Posts 171           Discussion Topics 171           Reviews 171           Photo Views 172           Video Plays 172       Optimizing for Your Target Audience 172           Determining Your Target Audience Size 172           Selecting Keywords 175       Some Facebook Ad Facts 175       Onsite or Offsite Landing Pages 176       7 Using the Marketplace 177       Introducing the Marketplace 177       Taking a Look at the Marketplace 178           Marketplace Categories 178           Looking at a Category 179           Looking at an Ad 180           Searching for Items 181       Browsing Other Regions and Networks 182       Creating a Listing 185           Listing an Item for Sale 185           Managing Your Listing 191           Users Can List the Items They Want 193       8 Beacon, Polls, and Networks 199       Introducing Beacon 199       Introducing Facebook Polls 201           All About Facebook Polls 202           Targeting Your Poll 202       Creating and Running a Poll 203       Monitoring a Poll 205       Getting the Demographics of Your Poll Respondents 207       More Facts About Polls 208       Using Facebook Network Pages 209           Joining Networks 210           Accessing Network Pages 212           Posting on Network Pages 215           Creating Your Own Networks 217       9 Facebook Applications 221       Introducing Applications 221           Extend Your Contacts 222           Advertise Using Prebuilt Applications 222           Have a Custom Application Developed 223           Write Your Own Application 223       Finding Facebook Applications 224           Using the Facebook Application Directory 224           Looking at an Application 227           Adding an Application 227           Managing Your Applications 230       Using Prebuilt Applications 237           Advertising in Prebuilt Facebook Applications 237           Gaining Exposure Through Apps 241       Having Custom Apps Developed 242       10 Developing Your Own Applications 245       Creating a New Application 245           Writing the Game 246           Creating the Begin Function 247           Creating the Guess Function 247           Testing the Game 249           Installing the Developer Facebook Application 250           Using the Developer Application 251           Converting the Game into a Facebook Application 253           Filling out the Application Configuration Form 253           Installing and Testing the Game 257       Working with the Facebook API 259       Facebook and Developers 263           Index 265","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49514485809425,"sku":"GOR002287497","price":10.0,"currency_code":"USD","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50360177459473,"sku":"CIN0789738023G","price":4.59,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0789738023.jpg?v=1751424959","url":"https:\/\/www.worldofbooks.com\/products\/facebook-marketing-book-steven-holzner-9780789738028","provider":"World of Books ","version":"1.0","type":"link"}