{"product_id":"fall-of-advertising-the-rise-of-pr-book-al-ries-9780060081980","title":"The Fall of Advertising \u0026 the Rise of PR","description":"\u003cp\u003eBestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. \u003c\/p\u003e\u003cp\u003eToday's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. \u003c\/p\u003e\u003cp\u003eUsing in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, \u003cem\u003eThe Fall of Advertising\u003c\/em\u003e provides valuable ideas for marketers -- all the while demonstrating why \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eadvertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; \u003c\/li\u003e\n\u003cli\u003ethe big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; \u003c\/li\u003e\n\u003cli\u003eadvertising should only be used to maintain brands once they have been established through publicity.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBold and accessible, \u003cem\u003eThe Fall of Advertising\u003c\/em\u003e is bound to turn the world of marketing upside down.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49521302470929,"sku":"GOR001104030","price":12.69,"currency_code":"USD","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49570332442897,"sku":"GOR011472821","price":10.0,"currency_code":"USD","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50080286572817,"sku":"CIN0060081988G","price":3.97,"currency_code":"USD","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50342465339665,"sku":"CIN0060081988VG","price":4.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0060081988.jpg?v=1751435758","url":"https:\/\/www.worldofbooks.com\/products\/fall-of-advertising-the-rise-of-pr-book-al-ries-9780060081980","provider":"World of Books ","version":"1.0","type":"link"}