{"product_id":"fashion-entrepreneur-2ed-book-sandra-burke-9780987668318","title":"Fashion Entrepreneur 2ed","description":"\u003cp\u003eFashion Entrepreneur, now in its 2nd EDITION, is essential reading for those planning to set up and run a successful business within the fashion and creative industries.\u003cbr\u003e This book guides the reader through the process of creating a fashion business (including online businesses); spotting and exploiting opportunities, networking to build a personal network of useful contacts, writing a business plan, branding and marketing, and how to manage a business on a day-to-day basis.\u003cbr\u003e The theory is presented as a step-by-step guide, packed with case studies and interviews, inspiring fashion illustrations, diagrams and imagery from established fashion entrepreneurs to enhance the understanding of the subject area.\u003cbr\u003e \u003cbr\u003e This book explains:\u003cbr\u003e How to become an fashion entrepreneur\u003cbr\u003e How to research the market, spot and exploit the opportunities\u003cbr\u003e How to finance the business and keep accounts\u003cbr\u003e How to write an innovative business plan\u003cbr\u003e How to design and manufacture your products, or develop a service\u003cbr\u003e How to brand, market, and sell your products\u003cbr\u003e Target Market:\u003cbr\u003e Fashion Entrepreneur supports fashion and entrepreneurship courses globally; it is also required reading for degree programs and designed as a self-learning book. This book is ideal for aspiring fashion designers, stylists, illustrators, technologists, and those with an interest in fashion that want to set up their own business.\u003cbr\u003e \u003cbr\u003e New features include:\u003cbr\u003e New chapter on online business and social media\u003cbr\u003e New case studies in each chapter reflecting the current global market\u003cbr\u003e New exercises and assignments to test comprehension\u003cbr\u003e New and updated visuals.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49577162375441,"sku":"GOR007889983","price":11.69,"currency_code":"USD","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51842446491921,"sku":"CIN0987668315G","price":7.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0987668315.jpg?v=1750917018","url":"https:\/\/www.worldofbooks.com\/products\/fashion-entrepreneur-2ed-book-sandra-burke-9780987668318","provider":"World of Books ","version":"1.0","type":"link"}