{"product_id":"fit-for-purpose-book-david-j-anderson-9781732821200","title":"Fit for Purpose","description":"\u003cp\u003eFrom the best-selling author of \u003cem\u003eKanban: Successful Evolutionary Change for Your Technology Business\u003c\/em\u003e, David J Anderson, together with Alexei Zheglov, teaches you how to answer these questions and more. . . .\u003c\/p\u003e\u003cp\u003e\u003cem\u003eHow do you know whether a change is an improvement?\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWhen is an improvement a step too far?\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWhen might you be overserving your market?\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eHow do you create the right metrics to catalyze improvements?\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eHow can you use your frontline staff to sense your market needs?\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eHow can you get beyond Net Promoter Score with Fitness Box Score?\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eThrough many highly accessible business examples you'll learn how to apply the pragmatic, actionable guidance of the Fit-for-Purpose Framework. You will be able to select market segments that align to your strategy, design products and services that align to customer expectations, and take actions to amplify successful markets and switch off unsuccessful ones. This book will help you find new customers in new market segments, better satisfy your existing customers, and keep them all coming back for more.\u003c\/p\u003e\u003cp\u003eThis second edition of \u003cem\u003eFit for Purpose\u003c\/em\u003e, newly revised in 2018, is for executives, strategic planners, product managers, product planners, portfolio managers, service designers, service delivery managers, and anyone who wants to understand better how to manage for long-term survival and profitability in the complex and volatile markets of the 21st Century.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49531348484369,"sku":"CIN1732821208G","price":9.86,"currency_code":"USD","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49736095269137,"sku":"NGR9781732821200","price":0.0,"currency_code":"USD","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52750932312337,"sku":"CIN1732821208VG","price":85.47,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1732821208.jpg?v=1751377434","url":"https:\/\/www.worldofbooks.com\/products\/fit-for-purpose-book-david-j-anderson-9781732821200","provider":"World of Books ","version":"1.0","type":"link"}