{"product_id":"flamin-hot-book-richard-montanez-9780593087466","title":"Flamin' Hot","description":"\u003cb\u003e\u003ci\u003eNow a Hulu feature film directed by Eva Longoria\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e Read the story everyone is talking about- how a janitor struggling to put food on the table invented Flamin' Hot Cheetos in a secret test kitchen, breaking barriers and becoming the first Latino frontline worker promoted to executive at Frito-Lay.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Richard Montanez is a man who made a science out of walking through closed doors, and his success story is an empowerment manual for anyone stuck in a dead-end job or facing a system stacked against them.\u003cbr\u003e \u003cbr\u003e Having taken a job mopping floors at Frito-Lay's California factory to supporthis family, Montanez took his future into his own hands and created the world's hottest snack food- Flamin' Hot Cheetos. This bold move not only disrupted the food industry with some much-needed spice, but also shook up a corporate culture in which everyone stayed in their lane. When a top foodscientist at Frito-Lay sent out a memo telling sales and marketing to kill the new product before it made it to the store shelves-jealous that someone with no formal education beyond the sixth grade could do his job-Montanezwas forced to go rogue once again to save his idea. Through creative thinking, community building, and a few powerful mindset shifts, he outsmarted the naysayers who tried to get in his way.\u003cbr\u003e \u003cbr\u003e \u003ci\u003eFlamin' Hot\u003c\/i\u003e proves that you can break out of your career rut and that your present circumstances don't have to dictate your future.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49737553182993,"sku":"NGR9780593087466","price":29.09,"currency_code":"USD","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50358186213649,"sku":"CIN0593087461G","price":4.85,"currency_code":"USD","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50358187294993,"sku":"CIN0593087461VG","price":5.3,"currency_code":"USD","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51004226208017,"sku":"NIN9780593087466","price":24.69,"currency_code":"USD","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53072148660497,"sku":"GOR012779196","price":28.99,"currency_code":"USD","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53251938615569,"sku":"GOR014833155","price":22.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0593087461.jpg?v=1751360165","url":"https:\/\/www.worldofbooks.com\/products\/flamin-hot-book-richard-montanez-9780593087466","provider":"World of Books ","version":"1.0","type":"link"}