The Focus Group Research Handbook
Summary
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The Focus Group Research Handbook by Holly Edmunds
A handbook covering the essentials for all the stage of focus group implementation, including designing and conducting a targeted focus group study selecting the proper research facility, and analysing and incorporating results into the decision making process.
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| SKU | Unavailable |
| ISBN 13 | 9780844202884 |
| ISBN 10 | 0844202886 |
| Title | The Focus Group Research Handbook |
| Author | Holly Edmunds |
| Condition | Unavailable |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 1999-05-11 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |