From Dental Floss To Guitar Strings
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From Dental Floss To Guitar Strings by John Spencer Jr
FROM DENTAL FLOSS TO GUITAR STRINGS
SUCCESSFUL GRASSROOTS PRODUCT LAUNCHES
Part 1 is a memoir and features the author's stories of leading the successful launch of GLIDE(R) Floss and ELIXIR(R) Guitar Strings.
Part 2 is a fresh look at critical lessons learned in launching products. Lessons include framing the product value statement, creating a strategic plan, determining the right price, high-impact grassroots marketing, leadership and teams, and understanding the important numbers.
| SKU | Unavailable |
| ISBN 13 | 9781647197063 |
| ISBN 10 | 1647197066 |
| Title | From Dental Floss To Guitar Strings |
| Author | John Spencer Jr |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Booklocker.com |
| Year published | 2021-08-25 |
| Number of pages | 274 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |