{"product_id":"from-worst-to-first-book-gordon-bethune-9780471356523","title":"From Worst to First","description":"The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World    . . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week    From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution    From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer    All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49569739014417,"sku":"GOR001407748","price":19.99,"currency_code":"USD","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49729595244817,"sku":"NGR9780471356523","price":38.19,"currency_code":"USD","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":49942342598929,"sku":"CIN0471356522G","price":6.07,"currency_code":"USD","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50354193432849,"sku":"CIN0471356522A","price":6.07,"currency_code":"USD","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51002729398545,"sku":"NIN9780471356523","price":36.89,"currency_code":"USD","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51203667689745,"sku":"CIN0471356522VG","price":6.07,"currency_code":"USD","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52432122839313,"sku":"NLS9780471356523","price":38.79,"currency_code":"USD","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":52964987896081,"sku":"GOR003623289","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471356522.jpg?v=1751426623","url":"https:\/\/www.worldofbooks.com\/products\/from-worst-to-first-book-gordon-bethune-9780471356523","provider":"World of Books ","version":"1.0","type":"link"}