{"product_id":"ft-marketing-casebook-book-sheila-wright-9780273620587","title":"FT Marketing Casebook","description":"A comprehensive range of interesting and exciting case material ready to use in isolation or in conjunction with the major new text Principles of Marketing by Brassington \u0026amp; Pettitt.  Each of the 25 chapters contains 3-4 cases from the Financial Times Newspaper relating to a specifictopic. The chapters are supported by a brief commentary to explain theory in that section. The author had free access to the entire back issues catalogue of the Financial Times therefore the cases are of a consistently excellent standard. The structure of the case book matches exactly that of Principles of Marketing.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49588970619153,"sku":"GOR008526818","price":13.69,"currency_code":"USD","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49664068354321,"sku":"GOR008233964","price":10.39,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0273620584.jpg?v=1751006245","url":"https:\/\/www.worldofbooks.com\/products\/ft-marketing-casebook-book-sheila-wright-9780273620587","provider":"World of Books ","version":"1.0","type":"link"}