{"product_id":"fundraising-management-book-elaine-jay-9780415317023","title":"Fundraising Management","description":"This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning.    Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49629599891729,"sku":"GOR002559599","price":10.0,"currency_code":"USD","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49649282122001,"sku":"GOR008996343","price":0.0,"currency_code":"USD","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50468333519121,"sku":"GOR003813807","price":10.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415317029.jpg?v=1750910160","url":"https:\/\/www.worldofbooks.com\/products\/fundraising-management-book-elaine-jay-9780415317023","provider":"World of Books ","version":"1.0","type":"link"}