The Future of e-Markets by Martin Bichler
Dynamic pricing and on-line auctions are emerging as the preferred models for e-business. This multi-disciplinary 2001 book presents a framework of negotiation protocols for electronic markets. It was the first book to combine economics with computer science and the first to describe multidimensional auction mechanisms - i.e. automated negotiations on multiple attributes and/or multiple units of a product. In addition it summarises the introductory economics needed to understand electronic markets, and surveys the literature on negotiation and auction theory. Case studies include the trading of financial derivatives. For use in the design, implementation and upgrade of electronic markets, for researchers in: economics, information systems and operations management, computer science and all students of the e-commerce phenomenon.
'For researchers interested in the analysis and the design of electronic markets and automated negotiation mechanisms, and especially for readers with a strong background in economics, this book not only provides a starting point for doing research in this field, but it also contains a thorough review of existing limits of research and points out various directions for further research' Weltwirtschaftliches Archiv
Bichler, Martin: - Martin Bichler is Professor of Informatics at the Technische Universitü¾†”¼t Mü¾˜¶˜¼nchen (TUM), and a faculty member at the TUM School of Management. He is best known for his academic work on market design, and he has acted as a consultant for private and public organizations. Projects in which he is involved include the design of auctions for advertising, industrial procurement and logistics, fishery access rights, and spectrum sales. His research addresses algorithmic, game-theoretical, and behavioral questions and has appeared in leading journals in computer science, economics, operations research, and management science. He is currently Editor of Business and Information Systems Engineering and serves on the editorial boards of several academic journals.
| SKU | Unavailable |
| ISBN 13 | 9780521003834 |
| ISBN 10 | 0521003830 |
| Title | The Future of e-Markets |
| Author | Martin Bichler |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cambridge University Press |
| Year published | 2001-06-14 |
| Number of pages | 264 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |