{"product_id":"garlic-capital-of-the-world-book-pauline-adema-9781604731217","title":"Garlic Capital of the World","description":"According to Pauline Adema, you smell Gilroy, California, before you see it. In Garlic Capital of the World, she examines the role of food and festivals in creating a place brand or marketable identity. The author scrutinizes how Gilroy successfully transformed a negative association with the pungent bulb into a highly successful tourism and marketing campaign.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50393552486673,"sku":"CIN1604731214VG","price":13.46,"currency_code":"USD","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52481200947473,"sku":"NLS9781604731217","price":43.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1604731214.jpg?v=1763222312","url":"https:\/\/www.worldofbooks.com\/products\/garlic-capital-of-the-world-book-pauline-adema-9781604731217","provider":"World of Books ","version":"1.0","type":"link"}