{"product_id":"gender-and-technology-in-the-making-book-cynthia-cockburn-9780803988118","title":"Gender and Technology in the Making","description":"This innovative book demonstrates the making of gender and technology as comparable social processes, one helping shape the other. The authors take as an example the microwave oven, a recent innovation in domestic technology that neatly encapsulates the technology\/gender relation. In the microwave, masculine engineering encounters an age old woman′s technology: cooking.    The authors show how the microwave begins as a state-of-the-art masculine technology, is translated in the retail trade into a `family′ commodity, one of a range of domestic white goods, and eventually settles into the kitchen alongside other humble feminine appliances; unlike the old cooker, however, the microwave retains just a whiff of aftershave. The authors show how technology relations contribute to the disadvantage of women. This book breaks new ground by building theory out of meticulous observation of lived relations - both comic and painful - between real men and women and the machines they make and sell, buy and use.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50818091254033,"sku":"","price":0.0,"currency_code":"USD","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50818091811089,"sku":"GOR007384185","price":18.49,"currency_code":"USD","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53556211450129,"sku":"GOR005762197","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0803988117.jpg?v=1750979698","url":"https:\/\/www.worldofbooks.com\/products\/gender-and-technology-in-the-making-book-cynthia-cockburn-9780803988118","provider":"World of Books ","version":"1.0","type":"link"}