{"product_id":"genius-of-athletes-book-noel-brick-9781615196418","title":"The Genius of Athletes","description":"Elite endurance athletes - including runners, cyclists, and swimmers - know that success hinges as much on how they use their minds as on how well they've trained their bodies. Long before race day, they've developed a rich arsenal of cognitive strategies that they incorporate into their long-term training regimens to unlock peak performance, from effective goal-setting and ingenious habit forming techniques to developing resilience and increasing self-belief. And now a growing body of evidence is showing that these strategies can help the rest of us achieve whatever we set our minds to in sport and life.    Combining cutting-edge science, illustrative stories from the world's top endurance athletes and practical instruction, The  Genius of Athletes arms us with proven tools for reaching high and meeting our goals - whether it's running a marathon or any other personal or professional challenge.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49620474593553,"sku":"GOR012187809","price":11.99,"currency_code":"USD","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49742575501585,"sku":"NGR9781615196418","price":24.69,"currency_code":"USD","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49774928855313,"sku":"CIN1615196412G","price":8.97,"currency_code":"USD","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50827092459793,"sku":"CIN1615196412VG","price":5.45,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1615196412.jpg?v=1751277574","url":"https:\/\/www.worldofbooks.com\/products\/genius-of-athletes-book-noel-brick-9781615196418","provider":"World of Books ","version":"1.0","type":"link"}