Global Marketing by Johny Johansson
This updated text offers a three-pronged approach to global management, foreign entry, local marketing, and global marketing. It addresses how to market an existing product in global markets and discusses how a company develops a new product for a global market. This discussion takes into consideration the culture and needs of those customers.| SKU | Unavailable |
| ISBN 13 | 9780071169615 |
| ISBN 10 | 007116961X |
| Title | Global Marketing |
| Author | Johny Johansson |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 1999-01-01 |
| Number of pages | 672 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |