Global Marketing Management by John A Quelch

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Global Marketing Management by John A Quelch

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Summary

Global Marketing Management is the new edition of our popular Global Marketing Management: Readings and Cases, 3/e by Buzzell, Quelch and Bartlett (AWL, 95). In this Fourth Edition, Quelch and Bartlett have eliminated the use of readings to expand their case selection.

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Global Marketing Management by John A Quelch

Global Marketing Management provides a concise set of cases that examine business development, business government relations, and other issues that help students translate theoretical concepts into practice. Most of the 36 cases included in the book are from Harvard Business School.* This versatile paperback provides a concise set of cases that examine business development, business government relations, and other issues that help students translate theoretical concepts into practice. * Most of the 36 cases included in this book are from Harvard Business School. * This is a practical, hands-on text that offers students the opportunity to gain knowledge of global marketing management issues facing managers today. * Global Marketing Management is applicable to any marketing or global marketing course.

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SKU Unavailable
ISBN 13 9780201350623
ISBN 10 0201350629
Title Global Marketing Management
Author John A Quelch
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education (US)
Year published 1999-02-08
Number of pages 720
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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