{"product_id":"globalization-strategy-in-the-hotel-industry-book-frank-m-go-9780415103237","title":"Globalization Strategy in the Hotel Industry","description":"The international hotel industry is big business. This text examines the way companies such as Marriott, Hilton, Forte, Shangri-La and New World\/Ramada have developed and implemented their international strategies to expand in an increasingly competitive environment. The authors look at key issues such as: human resources, organizational change, co-operation and new technology. They also offer a summary of the current climate of the hotel industry in three key areas: America, Europe and Hong Kong. Using case studies, interviews with key managers and chairmen, extracts from journals and a wide variety of statistical sources this book should be a useful reference source.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49581717946641,"sku":"GOR003643610","price":10.0,"currency_code":"USD","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50162914525457,"sku":"GOR001496552","price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415103231.jpg?v=1751325608","url":"https:\/\/www.worldofbooks.com\/products\/globalization-strategy-in-the-hotel-industry-book-frank-m-go-9780415103237","provider":"World of Books ","version":"1.0","type":"link"}