{"product_id":"guts-book-kevin-freiberg-9780385509619","title":"Guts!","description":"Kevin and Jackie Freiberg's previous book, \u003ci\u003eNuts : Southwest Airline's Crazy Recipe for Business and Personal Success, \u003c\/i\u003e described the unconventional leadership that made Southwest an airline industry dynamo. In GUTS , the Freibergs look at twenty-five gutsy and extraordinarily successful businesses and introduce the chief executives who are creating a new corporate ethos that blows the doors off business-as-usual. \u003cp\u003e\u003c\/p\u003eDrawing on five years of research, the Freibergs provide a behind-the-scenes look at these intensely focused, passionate, and unconventional leaders and their companies. Among them: \u003cp\u003e\u003c\/p\u003e- James Blanchard, CEO of Synovus Financial, a financial services giant with more than 16 billion dollars in assets\u003cbr\u003e- Roy Spence, Jr., President of GSD\u0026amp;M Advertising, which \u003ci\u003eAdWeek \u003c\/i\u003emagazine named Southwest Agency of the Year seven times\u003cbr\u003e- James Goodnight of SAS, a world leader in intelligence software \u003cp\u003e\u003c\/p\u003eAlthough the leaders in the book represent a wide-range of industries, they share a common vision: They see business as a heroic cause and understand that good leadership isn't a matter of position, but of influence. They reject hierarchical rules, rituals, and expectations, and have replaced in-the-box management with a culture based on passion and innovation. They regard their employees not as human resources, but as individuals with unique gifts and talents. And make everyone in the company responsible for the company's brand and culture. \u003cp\u003e\u003c\/p\u003eAn exciting follow-up to \u003ci\u003eNuts \u003c\/i\u003e, which has sold nearly 500,000 copies in hardcover and paperback, GUTS  proves that it is possible to have fun, live your values, and still make money. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eFrom the Hardcover edition.\u003c\/i\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49597884956945,"sku":"GOR003533577","price":10.0,"currency_code":"USD","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50352477634833,"sku":"CIN0385509618G","price":3.98,"currency_code":"USD","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53342697652497,"sku":"CIN0385509618VG","price":4.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0385509618.jpg?v=1751357775","url":"https:\/\/www.worldofbooks.com\/products\/guts-book-kevin-freiberg-9780385509619","provider":"World of Books ","version":"1.0","type":"link"}