{"product_id":"hardmen-book-the-velominati-9781781256121","title":"The Hardmen","description":"It's time we all stopped whining and learned a thing or two from The Toughest Cyclists Ever. Including:  Stephen Roche, whose cure for exhaustion was to go up a gear and fight harder, all the way to the ambulance. Eddy Merckx, who hurt himself so badly in breaking the Hour record that, he estimated, he shortened his career by a year. Beryl Burton, who crushed her (male) rival's morale with the offer of a piece of liquorice, before speeding past to victory. Nicole Cooke and Edwig Van Hooydonck, who rejected dope and became legends.  The Hardmen tells the stories - the good bits, anyway - of the 40 most heroic Cyclists ever. Their bravery, their panache and their Perfect Amount of Dumb.   It reminds us that suffering on a bike liberates us from our daily lives, and that, in the words of Lance Armstrong 'pain is temporary, quitting lasts forever'; proof that even assholes can be insightful.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49544591081745,"sku":"GOR008697411","price":11.99,"currency_code":"USD","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49559470113041,"sku":"GOR008827346","price":10.0,"currency_code":"USD","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49560133566737,"sku":"GOR008647474","price":10.0,"currency_code":"USD","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":50442261856529,"sku":"GOR013952954","price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1781256128.jpg?v=1751433913","url":"https:\/\/www.worldofbooks.com\/products\/hardmen-book-the-velominati-9781781256121","provider":"World of Books ","version":"1.0","type":"link"}