{"product_id":"hardmen-book-the-velominati-9781781256138","title":"The Hardmen","description":"It's time we all stopped whining and learned a thing or two from The Toughest Cyclists Ever. Including:  Stephen Roche, whose cure for exhaustion was to go up a gear and fight harder, all the way to the ambulance. Eddy Merckx, who hurt himself so badly in breaking the Hour record that, he estimated, he shortened his career by a year. Beryl Burton, who crushed her (male) rival's morale with the offer of a piece of liquorice, before speeding past to victory. Nicole Cooke and Edwig Van Hooydonck, who rejected dope and became legends.  The Hardmen tells the stories - the good bits, anyway - of the 40 most heroic Cyclists ever. Their bravery, their panache and their Perfect Amount of Dumb.   It reminds us that suffering on a bike liberates us from our daily lives, and that, in the words of Lance Armstrong \"pain is temporary, quitting lasts forever\"; proof that even assholes can be insightful.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49519293890833,"sku":"GOR009515377","price":10.0,"currency_code":"USD","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49652920582417,"sku":"GOR011333572","price":10.0,"currency_code":"USD","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49735432798481,"sku":"NGR9781781256138","price":17.19,"currency_code":"USD","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50400821313809,"sku":"CIN1781256136G","price":7.54,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1781256136.jpg?v=1759226448","url":"https:\/\/www.worldofbooks.com\/products\/hardmen-book-the-velominati-9781781256138","provider":"World of Books ","version":"1.0","type":"link"}