{"product_id":"heart-of-marketing-book-judith-sherven-9781600375590","title":"The Heart of Marketing","description":"This book is about marketing. But more important, this is a book about you, the soft sell marketer--your desire, as a service provider or care-giver, to market and sell your products and services online or off without compromising your personal or professional values. In short, it's about putting your heart into marketing.  This book:  Validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships;  Presents the principle that Selling Is Spiritual Service, healing the split soft sell marketers often feel between spirituality and sales;  Sheds light on the internal aspects of marketing beginning with integrity and ending with a balance between commerce and conscience.  Will open and inspire your soft sell imagination, setting the foundation for you to understand and profit from the practice of soft sell marketing.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49586313789713,"sku":"GOR011372841","price":10.0,"currency_code":"USD","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50394193395985,"sku":"CIN1600375596G","price":9.24,"currency_code":"USD","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52544066060561,"sku":"NLS9781600375590","price":18.09,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1600375596.jpg?v=1750895741","url":"https:\/\/www.worldofbooks.com\/products\/heart-of-marketing-book-judith-sherven-9781600375590","provider":"World of Books ","version":"1.0","type":"link"}