The Hidden Persuaders by Vance Packard

The Hidden Persuaders by Vance Packard

A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.

Vance Packard was an American journalist, social critic, and best-selling novelist who lived from 1914 to 1996. The Hidden Persuaders, concerning how advertisers use psychological techniques to persuade people to buy their products, The Status Seekers, about American social stratification and behavior, and The Naked Society, about the challenges to privacy posed by modern technology, were among his other writings.

SKU	Unavailable
ISBN 13	9780978843106
ISBN 10	097884310X
Title	The Hidden Persuaders
Author	Vance Packard
Condition	Unavailable
Binding Type	Paperback
Publisher	Ig Publishing
Year published	2007-10-10
Number of pages	200
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.