{"product_id":"how-come-your-marketing-plans-aren-t-working-book-malcolm-mcdonald-9780749437268","title":"How Come Your Marketing Plans Aren't Working ?","description":"A quick-fix guide to marketing for busy practitioners. Malcolm McDonald has pared down the detailed advice in his 500-page text, \"Marketing Plans\", to give readers a concise introduction to the essentials of what makes a plan work. He sets a challenge for readers to test their own understanding with a series of exercises and looks at the problems of marketing planning and the common obstacles, with advice on how to overcome them. Topics covered include: understanding marketing planning; how marketing planning fits with corporate planning; the marketing planning process and its output - the plan; defining markets and segments prior to planning; understanding products and services; setting marketing objectives and strategies; advertising and sales promotion strategies; sales strategies; pricing strategies; place (distribution and customer service) strategies; information and organization; and making marketing planning work.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49591188652305,"sku":"GOR001696663","price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/074943726X.jpg?v=1750744121","url":"https:\/\/www.worldofbooks.com\/products\/how-come-your-marketing-plans-aren-t-working-book-malcolm-mcdonald-9780749437268","provider":"World of Books ","version":"1.0","type":"link"}