{"product_id":"how-to-make-brilliant-stuff-that-people-love-and-make-big-money-out-of-it-book-p-jordan-9780470847114","title":"How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It","description":"Designers and marketers should know that every product or service engages their user on three levels: functionality, emotion and aspiration. This text provides an approach to creating products and services that people will love. It is an approach that is holistic and integrated - it looks at people in their entirety and at products and services in their entirety.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49527674405137,"sku":"GOR004265776","price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0470847115.jpg?v=1750741409","url":"https:\/\/www.worldofbooks.com\/products\/how-to-make-brilliant-stuff-that-people-love-and-make-big-money-out-of-it-book-p-jordan-9780470847114","provider":"World of Books ","version":"1.0","type":"link"}