{"product_id":"how-to-run-a-successful-design-business-book-shan-preddy-9780566091896","title":"How to Run a Successful Design Business","description":"The design sector has expanded rapidly in recent years, and now covers a wide range of specialist disciplines from branding and communications to product, commercial interiors and digital. Yet design firms often lack long-term vision, strategies and plans, and research from the Design Council shows that far too many suffer from poor profitability.  Shan Preddy believes that the more a design firm knows about business, the more successful it will be, both creatively and financially. That's why she has gathered over 80 design-sector experts from different fields - advisors, practitioners, clients and representatives from design organisations - to provide you with information, suggestions, guidelines and thought-provoking opinions.  Whether you're experienced or just starting out, How to Run a Successful Design Business: The New Professional Practice covers everything owners and managers of design firms need to know.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49576534376721,"sku":"GOR005418312","price":10.0,"currency_code":"USD","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":51356370600209,"sku":"GOR007998400","price":54.99,"currency_code":"USD","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":53345347666193,"sku":"GOR014863543","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0566091895.jpg?v=1751040606","url":"https:\/\/www.worldofbooks.com\/products\/how-to-run-a-successful-design-business-book-shan-preddy-9780566091896","provider":"World of Books ","version":"1.0","type":"link"}