{"product_id":"how-to-sell-your-higher-price-book-john-fenton-9781852524111","title":"How to Sell Your Higher Price","description":"This text is essentially about selling quality. It suggests that nowadays people don't just buy on price - finding the cheapest they can get - but on quality (of the product, of the service or of the selling process or eventual benefits of ownership). The book looks at a range of essential topics, including: how to sell quality; how to demonstrate your superiority; how to present proposals; how to get the necessary facts; meeting your customers' expectations; and how to assess your current quotations. There is also a section asking (and answering) the difficult question: why do people buy from us? This book is one of a series of four sales books by John Fenton.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49589700788497,"sku":"GOR004921005","price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1852524111.jpg?v=1750899866","url":"https:\/\/www.worldofbooks.com\/products\/how-to-sell-your-higher-price-book-john-fenton-9781852524111","provider":"World of Books ","version":"1.0","type":"link"}