The Illusion of Choice by Richard Shotton
Every day we make hundreds of choices. These choices might feel like they are freely made, but psychologists have shown that subtle changes in the way the products are positioned can radically change how customers behave. The Illusion of Choice identifies the 16 most important psychological biases that anyone in business needs to be aware of.Richard began his career in marketing twenty-one years ago before setting up his own company, Astroten. Astroten help clients such as Google, Facebook, Sky, BrewDog and Mondelez apply findings from behavioural science to their marketing.
Richard is the author of The Choice Factory which explains how behavioural science can solve business challenges. The Choice Factory was voted best sales and marketing book of the year at the Business Book Awards. It was a #1 bestseller on Amazon and is now available in 12 languages.
In 2021 Richard was made an honorary lifetime fellow of the IPA and an associate of the Moller Institute, Churchill College, Cambridge University.
He tweets about the latest social psychology findings from the handle @rshotton.
| SKU | Unavailable |
| ISBN 13 | 9780857199744 |
| ISBN 10 | 0857199749 |
| Title | The Illusion of Choice |
| Author | Richard Shotton |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Harriman House Publishing |
| Year published | 2023-03-28 |
| Number of pages | 216 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |