{"product_id":"inbound-marketing-book-brian-halligan-9780470499313","title":"Inbound Marketing","description":"Stop pushing your message  out  and start pulling your customers  in Traditional \"outbound\" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services.  Inbound Marketing  helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing  is a how-to guide to getting found via Google, the blogosphere, and social media sites. * Improve your rankings in Google to get more traffic  * Build and promote a blog for your business  * Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.  * Measure what matters and do more of what works online  The rules of marketing have changed, and your business can benefit from this change.  Inbound Marketing  shows you how to get found by more prospects already looking for what you have to sell.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49594507919633,"sku":"GOR003169836","price":10.0,"currency_code":"USD","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49659040170257,"sku":"GOR002721497","price":10.0,"currency_code":"USD","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50355265143057,"sku":"CIN0470499311G","price":3.98,"currency_code":"USD","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":52783961768209,"sku":"GOR008714133","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0470499311.jpg?v=1751072963","url":"https:\/\/www.worldofbooks.com\/products\/inbound-marketing-book-brian-halligan-9780470499313","provider":"World of Books ","version":"1.0","type":"link"}