{"product_id":"industrial-marketing-strategy-book-frederick-e-webster-9780471048794","title":"Industrial Marketing Strategy","description":"Develop customer-focused, market-driven strategies for today's competitive marketplace. . .\u003cbr\u003e \u003cbr\u003e Industrial Marketing Strategy\u003cbr\u003e \u003cbr\u003e Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. This important book covers: \u003cbr\u003e * The basic concepts of customer analysis, buying behavior, buyer-seller relationships, market segmentation and targeting, and positioning \u003cbr\u003e * Proven, concrete, strategic management techniques--rather than a rote enumeration of the functions and institutions of industrial marketing \u003cbr\u003e * Guidelines for implementing the value proposition through distribution and marketing communications \u003cbr\u003e * The role of marketing in the broader context of business and corporate-level strategic planning \u003cbr\u003e * Special sections on product development, national account management, customer service, information technology, and price signaling","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49591653368081,"sku":"GOR003579880","price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471048798.jpg?v=1751197798","url":"https:\/\/www.worldofbooks.com\/products\/industrial-marketing-strategy-book-frederick-e-webster-9780471048794","provider":"World of Books ","version":"1.0","type":"link"}