{"product_id":"integrated-advertising-promotion-and-marketing-communications-book-kenneth-e-clow-9780130175786","title":"Integrated Advertising, Promotion, and Marketing Communications","description":"For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions.  This text takes a broader approach than Advertising or Promotions courses. Furthermore, the text gives students an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49624281088273,"sku":"GOR006269834","price":11.69,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0130175781.jpg?v=1751132185","url":"https:\/\/www.worldofbooks.com\/products\/integrated-advertising-promotion-and-marketing-communications-book-kenneth-e-clow-9780130175786","provider":"World of Books ","version":"1.0","type":"link"}